Fokusområder_UK2019-02-21T09:09:23+00:00

Our areas of focus

Danish Food Innovation helps strengthen the food sector’s small and medium sized enterprises within six areas of focus. The six areas take a starting point in the food research strategy, World-Class Food Innovation Towards 2030, created by the industry back in 2017. The strategy is an estimate of the most important areas of development – seen from a business perspective. The industry has identified six challenges in the strategy, which can be transformed into new business opportunities through research- and innovation-based solutions. These solutions constitute the following six areas:

The number of global consumers are increasing, and they are everchanging. Understanding the change of preferences and expectations in relation to food in the future – this will be the factor that will determine the industry’s competitiveness. The food cluster has to identify and predict the needs that arise in both old and new markets where especially the increasing middleclass will provide both challenges and great opportunities.

The Danish food production is globally acknowledged for its food safety and reliability. This position is essential in a market where the consumers’ attention to the safety of food and where the technological possibilities in order to analyse food yourself is greater than ever. Therefore, it is key that Danish companies continue to focus on the development of new products that takes the risk factors of e.g. resistance of antibiotics, epidemic diseases and pollutant food into account. Advanced traceability, documentation and certification calls for new technological solutions that can increase the level of transparency and ensure a closer dialogue with the consumers.

The number of people starving worldwide is declining, while more people are becoming overweight. Diabetes and the ageing population are new themes within the health area, and both regular citizens and the public authorities are becoming more and more interested in solutions that can support healthy choices when it comes to diet and lifestyle. In the future, food should both fight and prevent diseases. A collaboration between ICT and the pharma industry may result in new big business areas that can boost the food sector in the future.

Industry 4.0 has become the overall term which covers the group of technologies and systems that enable a new product paradigm where automation, digitalisation, sensors, IoT and intelligent robots increase the productivity and create new production concepts and business models.

The Danish food cluster produces massive amounts of data as a result of a high degree of automation, regulatory requirements and an established tradition for documentation and research. These data feature many opportunities that can be used to strengthen the companies’ competitive performance and productivity, and this brings great opportunities of utilising data and using them through e.g. joint or open standards – meanwhile sustaining a strong focus on data security and ethics.

The quality of raw materials is essential in the delivery of high-quality products. Meanwhile, lack of resources and an increasing demand in relation to animal welfare and environmental sustainability is all part of the food production of the future. Food production is part of the bio-based economy and therefore the focus on cascade utilisation of bio resources, value creation of product leftovers, and a circular way of thinking in relation to products, has to become a natural and integrated part of the future’s innovative solutions within the food area.